Corporate identity v2.0

Shape / Boundary

Two matching bell curves form the S: the shape of the data is kept, the records are not. The boundary S around them says the data stays inside.

Download the CI guide (PDF)Design tokens Pattern board

Logo

Use the supplied outlined masters. Never redraw, recolour, stretch or re-typeset them. Full lockup at least 240 px; symbol at least 24 px; clear space a quarter of the symbol height.

Primary lockup on frost

Reverse, frost on aubergine

Reverse, lilac on aubergine

Symbol for compact contexts

Favicon with its contrast field at 16, 32 and 64 px

Colour

Start with 55% frost or white, 30% aubergine, 10% lilac and 5% aqua. Aqua is a brand accent, never a status signal.

Aubergine
#251333
Text, dark fields

Aqua
#4FD8E8
Signature accent

Lilac
#C6B5EF
Secondary field

Frost
#EEF2F4
Marketing canvas

White
#FFFFFF
Data surfaces

Muted
#665B70
Secondary text

Typography

Bundled DejaVu Sans, Regular and Bold; DejaVu Sans Mono for identifiers. Not a custom typeface.

Purpose. Access. Evidence.

dataset_version_03

Graphic language

The boundary S is the signature device: oversized crops, corner brackets and repeats. Key rhythm is a secondary family. Use one family per composition, in a dedicated field beside text, never behind charts, forms, approvals or protected data. The boundary S never replaces the logo, favicon or avatar.

Signature boundary SPrimary graphic device

Key cadenceBold campaign fields and stationery backs

Key tracesFine-line editorial headers and section bands

Offset keysModular rhythm for slide covers

S repeatSecondary texture for campaign backgrounds

S cropExpressive cover fields

S echoLinear repetition for editorial use

Applications

Business card, front

Name Surname
Title

Contact details supplied by the cardholder

Business card, reverse

Social avatar

Social banner

One dataset. One partner. One defined outcome.

Synth Databases

Presentation slide

Name Surname
Title
Synth Databases
[contact details supplied by the sender]

Email signature (plain text)

The identity is approved for this project; trademark and name clearance have not been established.